Apple #1 brand for computer, tablets and phones in Harris Poll

Apple was picked #1 brand for computer, tablets and phones in Harris Interactive Poll of  38,814 people and 1,511 brands.

Computer brands:

1 Apple Computers – 2013 Computer Brand of the Year
2 Hewlett-Packard (HP) Computers
3 Dell Computers

Tablet brands:

1 Apple iPad Series – 2013 Tablet Brand of the Year
2 Kindle Fire Series
3 Google Nexus Series

Mobile Phone brands:

1 Apple iPhone – 2013 Mobile Phone Brand of the Year
2 HTC Phone
3 Samsung Phone

More about the Harris Poll EquiTrend® survey and methodology:

Harris Poll EquiTrend® Methodology

A sample of 38,814 U.S. consumers ages 15 and over were surveyed online by Harris Interactive from January 11 through February 8, 2013 and the survey took an average of 35 minutes to complete. The sample was from the Harris Interactive online panel of respondents, a database consisting of over a million cooperative respondents who have double-opted in to be randomly invited by Harris Interactive to take part in online surveys. The total number of brands rated was 1,511. Each respondent was asked to rate a total of 40 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online. This is the same precision weighting approach Harris has used to become the leading online polling organization when calling elections.

Click here to read the full article at their website.

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